SINGER, PUBLIC ACTIVIST
Ruslana
Each state is associated with that people who create it. Each person is associated with the state where he or she is from.
I am Ukrainian! And the name of my country as well as its image are my image and my name either. My social activity and work have always been the means of promoting and putting my country on the map.
Today I’m introducing to you Ukraine Image Agency. Over the last year we were initiating its creation.
Me and my team are declaring today: `We start our hard work over the image of Ukraine. We begin to study, monitor and promote genuine Ukraine on its own territory and worldwide seven days a week, twenty-four hours a day!`
History
NGO `Ukraine Image Agency` came out of the Maidan (`Nichna varta Maidanu` (`Maidan Night Watch`) and NGO `Euromaidan PR`) and finally formed in September 2014 by Ruslana’s initiative. The world-famous Ukrainian singer and public figure Ruslana integrated in the Agency ambitious and independent projects. The former were created by experts on communication technologies, analysts, producers. Systematic work on the analysis, development and support of Ukraine’s image is one of our major tasks. In cooperation with the team `Razom for Ukraine` we created a unique tool for Ukraine’s image monitoring. And that is for the first time in our history. After the implementation of such projects as `NEbrat` (`NOTbrother`) and `Analytics` we have gathered a unique database of facts and evidence about the Russian aggression in Ukraine, as well as the geopolitical situation in which we’ve found ourselves. A further work on the projects is aimed to change Ukraine’s image within the country and abroad.
HOW WE WORK?
step 1
Monitoring
We look through 50-80% of the materials on Ukraine’s theme in national and international online media. With the help of deep data analysis we monitor not always obvious things – trends, hidden meanings, engagement of individuals or entities. We publish weekly reports and infographics.
step 2
Analytics
Weekly analysis of monitoring results reveals major trends of events. We define public displays of the main event of the week and try to reconstruct its non-public elements. We make a research of the most resonant materials and their impact on the image of the state.
step 3
Projects
Based on analytic `diagnosis` of Ukraine’s image in the international media we conduct events to support internal image of Ukraine (`Night of Remembrance`, `Myhailivskyy Club`). Besides, we work on external image changes – projects `Guide for journalists`, `NEbrat` (`NOTbrother`) and others.
TOPICAL
Infographics
Monitoring and analytics for readability are organized in graphs. Regular headings are `Quote of the Week`, `Negative on Ukraine`, `Positive Materials about Ukraine`.
WHAT WE DO
Projects
We look through 50-80% of the materials on Ukraine’s theme in national and international online media. With the help of deep data analysis we monitor not always obvious things – trends, hidden meanings, engagement of individuals or entities. We publish weekly reports and infographics.
Unified line of Ukraine’s presentation abroad, set up on the basis of consultation with PR-specialists and diplomats. Also the `Public diplomacy` program includes cooperation with Embassies and creating information materials for those who have an opportunity to work on the image of the state in the world.
The international media journalists are the main source of information about Ukraine in the world. As opposed to Russian propaganda, we do not impose our views, but instead help reporters to find true facts, witnesses and experts by forming the database of useful media organizations and contacts of experts.
IViche project is aimed to form an e-democracy culture – starting with a system of online petitions submission and up to the direct expression of community’s will about all strategic matters. Currently, the main task is to ensure the control of civil society over government actions.
Every week, we present some graphic images of resonant quotes that have significant potential to influence attitude towards Ukraine. Constant headings: “Quote of the week”, “Negative about Ukraine”, “Positive about Ukraine” and “Analytic”.
Weekly analysis of materials monitoring reveals major trends of events. We define public displays of the main events of the week and trying to show its hidden elements. Investigate most resonant materials and their impact on the image of the state.
НАША КОМАНДА
Creative
Yuri Zelik
Promotion of my own country in the world, strengthening its image, cleaning it from stereotypes and lies - it is very ambitious and very interesting. Especially if you believe in this country and its people. And I do believe.
Analyst
Anastasia Haidukevych
I am sure that each of us, ordinary people, who made the revolution of dignity and on whose shoulders now is defense of our country, is able to radically change world's opinion about Ukraine.
PR
Iryna Kupchynska
Monitoring project, which I am engaged in AIU - is launching a tool for ``diagnosing`` the image of Ukraine. Monitoring - a step toward adjusting Ukraine's image.
Analyst
Sergiy Ivanov
Ukraine's image agency - a sniper rifle and a shield of truth to protect the global consciousness of ukrainian people.
Project manager
Olga Kozyrenko
The work for the Ukraine's image Agency is my chance to do everything possible to secure the future of my country, everything I love with all my heart.
Project manager
Olha Poberezhna
A new consciousness is awakened in the hearts of Ukrainian, is a rejection of stereotypes imposed in Ukrainian culture and history through the ages, and return to their true roots. Ukraine will be rebuilt.
CEO
Olexandr Ksenofontov
We are all on the verge of great change. And it's all happening in front of our eyes. Moreover, we are their direct participants. Ukraine's image agency - not just trying to record these changes or studying them. Ukraine's image agency - is an opportunity to be a creator of these changes. Small steps and small but strong team can change themselves and change the course of history, if they want. We want!
CONTACTS
Contact us!
Address: BC “Gulliver” 1A Sportyvna str., Kyiv, Ukraine
Address for correspondence: 01601, 1-A Sportyvna str.,Kyiv, Ukraine BC “Gulliver”
Phone: +38 044 394 58 72
E-mail: info@imagency.org.ua